Every season during Couture Week in Paris, you’ll find Fredrik Robertsson sitting front row at all of the big shows—and the Fashion Week regular always brings a statement look. Back in 2019, the Swedish street style star even went viral when he stole the show at Valentino in an iridescent gown. (He’s also rocked the red carpet at the Met Gala too.) Turns out Robertsson has been attending the couture shows for more than 10 years—so you could say he’s perfected the art of dressing up. “I always look forward to seeing the best fashion in the world—the most exclusive fashion in the world,” says Robertsson. “To enter a world that sometimes almost feels like make-believe.”
This Couture Week, with the fall 2023 collections currently underway in the City of Light, Robertsson has already made a stylish splash. Just this morning, for one, he attended Balenciaga wearing a voluminous, multicolored coat with futuristic shield sunglasses. “I am bringing some fun looks,” says Robertsson. “One of the first Gaultier looks I bought is coming out of the closet to play this time and some new pieces. I am also going to wear a few Swedish designers; I love promoting talent from Sweden during Fashion Week in Paris.”
While Robertsson’s couture wardrobe will surely be a delight to watch unfold over the next few days, Vogue consulted him for a different kind of expertise this week. Ever wonder where couture regulars stay, shop, and eat during the exciting fashion-filled week? Below, Robertsson shares his personal guide to Paris—including all the hot spots to see and be seen at.
Where to Stay
I always love the Ritz. It’s just so fabulous. From the service to the spa—the slippers, bathtub, closet space—there is no better hotel. And there are always so many fun people staying there. It feels like the center of couture. But there are other fun places too. I love Hotel Amour in Pigalle: It’s not fancy but just feels so Paris to me. This season I am also crashing a night or two at my couture BFF Sylvia Mantella’s suite at the Hotel Plaza Athénée, because we do the shows together and it makes it all easier for coordinating between the shows. We have the best time together. No one does couture better than Sylvia.
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